MEET BETH
MEET BETH
Helping Akron–Canton businesses ditch chaos, simplify their systems, and finally get the support they deserve — from both me and their new AI employees.
The Short
I’m Beth — a natural problem-solver, certified systems nerd, and the person small business owners call when their operations feel like a dumpster fire wrapped in duct tape.
I help Northeast Ohio service businesses run smoother, faster, and smarter by:
Cleaning up messy workflows
Connecting tools that never talk
Removing repetitive work
And giving you an AI employee that handles the busywork for you
You run the business.
I make the business run.
The Long
I’ve spent over a decade cleaning up corporate operations, optimizing workflows, and fixing the tools, systems, and processes that teams rely on every day.
I’ve worked with large organizations that have money, staff, and time — and guess what?
Small business owners face the exact same problems.
Just with fewer resources, more stress, and way less caffeine.
After seeing this over and over, I built Brass Tactics to bring enterprise-level clarity, structure, and systems to the people who actually need them most:
Ohio based small and medium businesses.
Now, I help Akron–Canton businesses simplify the un-simplifiable:
Too many apps
Constant back-and-forth messaging
No process for anything
Manual admin that eats your day
Tools that kinda-sorta work but not well
“This is just how we’ve always done it” syndrome
Chaos, everywhere, all the time
And because I’m me… we’re not just fixing the problems you can see.
We’re building a foundation for a business that doesn’t fall apart under growth.
Now for the fun part: I build AI employees.
Not robots.
Not creepy tech.
Not corporate nonsense.
Just tiny, highly-skilled, digital helpers that:
Answer customer questions
Collect job details
Draft messages and emails
Schedule appointments
Follow up on quotes
Update your CRM or job board
Sort your inbox
Create tasks
Summarize your week
And handle the repeat busywork that’s stealing your time
These aren’t generic bots.
They’re customized to your business, trained on your processes, and designed to make your day feel lighter — not more complicated.
You get support without adding payroll, managing another person, or sacrificing your sanity.
My Background (AKA receipts)
Former titles include:
Director, Internal Tools & Knowledge Management
Senior Product Manager / Product Owner
Project & Program Manager
Certified Agile Coach
Operations Strategist
Technical Process Architect
Credentials (if you’re into that):
Master’s in Business Administration
BSc in Organizational Leadership
Project Management Professional
Certified Scrum Product Owner
Certified Scrum Master
ICP Agile Coach
Lean Six Sigma Green Belt
Wicked Problem Solving Certified
Aha! Roadmaps Certified
IBM Target Process Technical Partner
Who I Work With
I don’t care how big your org chart is — I care about chemistry and whether I can help you actually fix what’s broken.
We’ll work great together if:
You’re tired of the chaos
You’re ready to stop guessing
You want simpler systems that fit how you work
You love clarity, honesty, and real solutions
You’re open to AI making your business easier
We won’t work well if:
You want band-aid fixes
You don’t want to change anything
You thrive in chaos
You believe “this is the way we’ve always done it” is a strategy
You want glamor instead of results
You don’t believe in “it takes money to make money” - news flash - it does
What You Can Expect Working With Me
I’m unapologetically me — but everything I do is for you.
I’m here to build systems that:
Reduce chaos
Save you time
Make sense to your team
Eliminate repeat tasks
And help your business feel lighter, easier, and scalable
That means tough love when you need it, clarity every step of the way, and solutions that actually work in the real world.
No jargon. No fluff. No over-engineered nonsense.
Once we team up through Brass Tactics, expect honesty, momentum, and a few good laughs — because improving your business doesn’t have to feel miserable.
Let’s Make Your Business Run Easier
✔ Chat with Betty, my AI assistant
✔ Book your Free AI Time-Saving Audit
✔ Explore what an AI employee can do for your business
You deserve systems that support you — not exhaust you.
Let’s build them.

