MEET BETH

MEET BETH

Helping Akron–Canton businesses ditch chaos, simplify their systems, and finally get the support they deserve — from both me and their new AI employees.

The Short

I’m Beth — a natural problem-solver, certified systems nerd, and the person small business owners call when their operations feel like a dumpster fire wrapped in duct tape.

I help Northeast Ohio service businesses run smoother, faster, and smarter by:

  • Cleaning up messy workflows

  • Connecting tools that never talk

  • Removing repetitive work

  • And giving you an AI employee that handles the busywork for you

You run the business.
I make the business run.

The Long

I’ve spent over a decade cleaning up corporate operations, optimizing workflows, and fixing the tools, systems, and processes that teams rely on every day.
I’ve worked with large organizations that have money, staff, and time — and guess what?

Small business owners face the exact same problems.
Just with fewer resources, more stress, and way less caffeine.

After seeing this over and over, I built Brass Tactics to bring enterprise-level clarity, structure, and systems to the people who actually need them most:
Ohio based small and medium businesses.

Now, I help Akron–Canton businesses simplify the un-simplifiable:

  • Too many apps

  • Constant back-and-forth messaging

  • No process for anything

  • Manual admin that eats your day

  • Tools that kinda-sorta work but not well

  • “This is just how we’ve always done it” syndrome

  • Chaos, everywhere, all the time

And because I’m me… we’re not just fixing the problems you can see.
We’re building a foundation for a business that doesn’t fall apart under growth.

Now for the fun part: I build AI employees.

Not robots.
Not creepy tech.
Not corporate nonsense.

Just tiny, highly-skilled, digital helpers that:

  • Answer customer questions

  • Collect job details

  • Draft messages and emails

  • Schedule appointments

  • Follow up on quotes

  • Update your CRM or job board

  • Sort your inbox

  • Create tasks

  • Summarize your week

  • And handle the repeat busywork that’s stealing your time

These aren’t generic bots.
They’re customized to your business, trained on your processes, and designed to make your day feel lighter — not more complicated.

You get support without adding payroll, managing another person, or sacrificing your sanity.

My Background (AKA receipts)

Former titles include:

  • Director, Internal Tools & Knowledge Management

  • Senior Product Manager / Product Owner

  • Project & Program Manager

  • Certified Agile Coach

  • Operations Strategist

  • Technical Process Architect

Credentials (if you’re into that):

  • Master’s in Business Administration

  • BSc in Organizational Leadership

  • Project Management Professional

  • Certified Scrum Product Owner

  • Certified Scrum Master

  • ICP Agile Coach

  • Lean Six Sigma Green Belt

  • Wicked Problem Solving Certified

  • Aha! Roadmaps Certified

  • IBM Target Process Technical Partner

Who I Work With

I don’t care how big your org chart is — I care about chemistry and whether I can help you actually fix what’s broken.

We’ll work great together if:

  • You’re tired of the chaos

  • You’re ready to stop guessing

  • You want simpler systems that fit how you work

  • You love clarity, honesty, and real solutions

  • You’re open to AI making your business easier

We won’t work well if:

  • You want band-aid fixes

  • You don’t want to change anything

  • You thrive in chaos

  • You believe “this is the way we’ve always done it” is a strategy

  • You want glamor instead of results

  • You don’t believe in “it takes money to make money” - news flash - it does

What You Can Expect Working With Me

I’m unapologetically me — but everything I do is for you.

I’m here to build systems that:

  • Reduce chaos

  • Save you time

  • Make sense to your team

  • Eliminate repeat tasks

  • And help your business feel lighter, easier, and scalable

That means tough love when you need it, clarity every step of the way, and solutions that actually work in the real world.
No jargon. No fluff. No over-engineered nonsense.

Once we team up through Brass Tactics, expect honesty, momentum, and a few good laughs — because improving your business doesn’t have to feel miserable.

Let’s Make Your Business Run Easier

✔ Chat with Betty, my AI assistant
✔ Book your Free AI Time-Saving Audit
✔ Explore what an AI employee can do for your business

You deserve systems that support you — not exhaust you.
Let’s build them.